IT'S WINE. IN A CAN. GET OVER YOURSELF.

WE HAVE EXCITING NEWS, BABE HAS HOPPED THE POND TO LONDON.

Where else would we go for our international launch? America and the U.K. go way back, which makes this a truly momentous and iconic occasion. We love you for many reasons. The Spice Girls are five of those reasons. 

Let’s celebrate our love

AND DRINK WINE TOGETHER!

BABE WAS FOUNDED IN 2015 FOLLOWING THE INFAMOUS SOUTH HAMPTON ROSÉ SHORTAGE IN NEW YORK

Josh Ostrovsky, a.k.a. “The Fat Jewish” (@thefatjewish),” and Tanner and David Oliver Cohen launched a light and refreshing rosé targeted to a new culture of wine drinkers who just want to have fun.

OUR MAIN JEWEL
ROSÉ WITH BUBBLES

A BRIGHT AND REFRESHING ROSÉ TARGETED TO A NEW CULTURE OF WINE DRINKERS WHO JUST WANT TO HAVE FUN.

IN EARLY 2019
EMILY RATAJKOWSKI JOINS BABE

SUPERMODEL EMILY RATAJKOWSKI BECAME BABE’S OFFICIAL CHIEF OF TASTE.

YOUR DESERVE SOME WINE